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About us

ABOUT US

Shaping our future

With all the global problems our planet faces today, communities of people concerned with them are growing to prevent the negative impact.


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Changing the world is possible. We’ve done it before.

Tony Fred, CEO

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the arts and crafts supplies, marketing, and customer experience strategies.

Mich Stark, COO

Mich is a creative problem solver with years of experience in the arts and crafts industry. As our Director of Marketing, he is committed to helping our customers succeed and grow their businesses.

Aline Turner, CEO

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house artists and looks after the community of thousands of artists.

Iris Joe, CFO

Iris, with her extensive experience in the arts and crafts industry, brings a wealth of knowledge to our team. She is dedicated to driving success and using her expertise to help our company thrive.